The Guessing Game Has Begun on the Next iPhoneLast June, Mr. Jobs began selling what has become one of the most talked-about consumer products in history. Now he faces a new challenge as Apple prepares to introduce an updated version of the phone next month.
After almost a year of strong sales that have made it one of the dominant smartphones in the United States, the iPhone has settled down to a less-than-spectacular pace: roughly 600,000 units a month, according to the company.
Apple, based in Cupertino, Calif., had shipped about 5.5 million phones by the end of March, the most recent figures it has released. It sold just 1.7 million phones in the first three months of this year, meaning it must sell more than 8 million phones to reach Mr. Jobs’s publicly stated goal of selling 10 million iPhones in 2008.
“They’re going to have a difficult time” hitting that number, said Edward Snyder, an analyst at Charter Equity Research. He said that Nokia, the world’s largest maker of cellphones, sells more phones every week than Apple has sold since the iPhone’s introduction.
So what could Apple’s impresario have up his sleeve to pick up the pace — and to keep the second-generation iPhone from being a letdown?
Although the company will not publicly confirm the arrival of a second iPhone, Apple watchers have concluded that a new version will be introduced June 9, the opening day of Apple’s Worldwide Developers Conference.
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(Via NYT > Technology.)