Daily Archives: May 29, 2008

.Mac in for major changes?

Big changes coming to .Mac?

C69CEAC7-E740-4203-AC26-11D23AF4AD23.jpg.Mac Rumors are flying about major changes coming to Apple’s .Mac online service. Perhaps most interesting is this post from Dmitry Chestnykh, the CEO at Coding Robots. He went through the iCal Localizable.strings file in the recently released 10.5.3 update and found a number of changes. In particular, he found a lot of evidence that the .Mac brand name is going to be replaced. Apple is apparently using a placeholder %@ which will be dynamically replaced by the new name, whatever that is, when it’s released.

A while back we posted on another rumor that .Mac syncing was coming with iPhone 2.0 to bring the enterprise features to those of us without Outlook server access. My guess now is that Apple is going to announce a radical overhaul of the service (including iPhone syncing), together with a new name at WWDC. As far as I’m concerned it can’t happen soon enough.

(Via (TUAW).)

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Excellent “GEEK” Wallpaper Widget

Mighty Marvels – Excellent Wallpaper Widget

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Mighty Marvel Wallpapers widget 1.1 is an excellent free widget for OS X, that will randomly pick an image from Marvel comics, toys, movies or video games. If you like a particular wallpaper, switch to back side of the widget by clicking the “I” button on top-right corner, select wallpaper size. Click HERE to Get It

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(Via Cool OSX Apps.)

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HTC Touch Diamond Available Online!

HTC Touch Diamond Available Online Now [Touch Diamond]

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European users who want to get their HTC Touch Diamond slightly earlier than the June release date can hop online and buy them for a slightly exhorbitant price right now. DechoWireless, PopularElect and Welectronics have them in stock anywhere between $780 to $850 (you’ll probably want to go with the $780 one) ready to ship to you. We think they ship to the US as well, so if you don’t want to wait the extra few months for HTC to officially declare support here, this is your (kinda expensive) ticket.

(Via Gizmodo.)

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RAMBO on iTunes

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With all the talk of Sex in City, I needed a “MAN” movie to settle the estrogen down.
Go get it HERE!

oh yea, the Sex in the City soundtrack is HERE.

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Monday – Apple offers largest education deals EVER??? Maybe.

Apple to offer largest ever education deals Monday?

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Apple is expected to unveil its 2008 back-to-school promotion, a move that senior vice president Ron Johnson calls Apple’s biggest educational special “ever”. AppleInsider reports that the incentives will be larger than any promotion in Apple’s history, with some leaning towards the company’s possible inclusion of the 8GB iPod touch into the deal.

Particulars on the special were not readily available, but Apple is expected to start the offer as soon as Monday, June 2nd.
The expectations are based upon yearly increasing incentives, with last year’s $199 discount covering the cost of a 4GB Nano. In 2006 and 2005, the promotion ran for a $179 rebate, which earned students a 2GB iPod nano and Mini, respective to the years.

Apple has traditionally offered the promotion on all computers save for the Mac mini, due to its lower cost and finer margins, but will reportedly extend the benefits to the popular MacBook Air.

(Via MacNN.)

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3G iPhone Commercial shooting at 5th Avenue Apple Store???

Apple Shooting 3G iPhone Commercial at 5th Avenue Apple Store?
5C3E840A-30E1-4D19-A165-12A5812AB221.jpgApple’s 24-hour flagship 5th Avenue retail store in Manhattan is in the process of shutting down for the night. Apple’s retail page reflects the temporary shutdown:
Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations.

Employees are telling passersby that a commercial is being shot at the 5th Avenue Apple store. We’ve been told that Apple’s 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch.

According to our sources, Apple is actually filming a commercial for the upcoming 3G-capable iPhone with filming to occur inside and around the 5th Avenue store.

(Via MacRumors.)

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NBC was just being greedy…

NBC was just being greedy…
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Apple said to be ‘much more flexible than people presume'”

For months if not years, it has been believed that Apple wouldn’t budge off its one-size-fits-all pricing pricing policy. Today, we learn that that’s not entirely true.

Hollywood Reporter reports, as is its wont, that Apple and the major networks / production houses are discussing variable pricing for TV content.

“The conversations I’ve had with them over the last quarter are markedly different than they were a year or two ago,” said one insider. “Apple is much more flexible than people presume.

Apparently, that presumption was probably unfair to begin with, says the Hollywood Reporter, given that sources suggest that it wasn’t Apple but NBC that was being stubborn in their previous negotiation stalemate. Not only was NBC pushing to “test” a $4.99 price point, but it also wanted to institute dynamic pricing, an experimental new technology that recalibrates price based on consumer demand.

In addition to variable and dynamic pricing, content companies likely wish to quibble over Apple’s revenue split, which is assumed to be 70 / 30.

On the bright side, iTunes has taken some heat on its message boards for HBO’s multiple price points, but not everyone has a problem with it. As one poster wrote, The Sopranos on VHS: $10. The Sopranos on DVD: $40. The Sopranos on my iPod: priceless.”

Herding cats

Although Apple’s silence on just about every issue has in this case worked to the advantage of the content owners, their number and lack of inhibition regarding talk made it just a matter of time before they told on themselves.

If one adds in the number of studios, all squirming for the biggest slice they can get, to the list of “issues” Apple has to deal with in order to bring TV and movie content to iTunes, it becomes fairly clear that crafting a deal that everyone can accept will be extremely difficult if not impossible. As has previously been the case, Apple is the studios’ first, last and best hope for a deal…

(Via Insanely Great Mac.)

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Iomega Super eGo Drive

Iomega Super eGo Drive

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Don’t get all too excited just yet as Iomega prepares a new portable hard drive that is able to store up to 1TB worth of data, although it will come in the 3.5″ form factor, dousing whatever little hope the 2.5″ community has for such a revolution. Dubbed the Super eGo, these new drives will come in blue, red and black colors – pretty gloomy shades if you ask me. What’s even worse other than the lack of more colors to choose from is the fact that the Super eGo relies only on USB 2.0 connectivity, ruling out FireWire or eSATA options. The plus point to this new hardware? It’s $270 price point which is pretty worth it considering how much space you’re getting in return.

(Via Ubergizmo.)

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iPhoto Books 20% Off!

20% Off iPhoto Photo Books
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I haven’t personally checked this yet but it sounds like a good deal with Fathers day coming up! let me know if it is working for ya!

Apple has issued a code for 20% off of iPhoto photo books: springbooks.

Apple’s photo books are super high-quality, and at 20% off hard to beat.

(Via Apple-Project.com.)

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Apple is likely to get 1% market share in 2008

Apple is likely to hit its goal of 1% market share in 2008

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There’s a great deal of debate going on this morning about whether Apple will be able to sell 10 million iPhone units in 2008. The New York Times has grossly speculative article that says that it won’t, and Macworld has a grossly speculative article that says it will…both of these articles seem to be missing the point of what Jobs said at the 2007 Macworld Keynote that introduced us to the iPhone.

Before we even get into whether Apple will or will not ship 10 million iPhones in 2008, I think its important to clarify exactly what 10 million units is supposed to mean…and if Apple even intends to sell 10 million units in 2008.

It means 1% of the global cell phone market. Jobs made that clear in his keynote, and it was reiterated by Apple on their last quarter conference call.

Apple also clarified that they mean in the 2008 calendar year. For those of you keeping score, thus far, in the first 3 months of 2008 Apple has sold 1.7 million iPhones. That number, as the New York Times article points out, is pretty darn low for Apple to hope to hit 10 million units by the end of the year. That article claims that iPhone sales have “settled down” – which, according to the Macworld article is completely untrue. This “settled down” claim is where the NYT articles kind of falls apart, due mainly to the fact that it projects an overly negative view of iPhone sales, never acknowledging that the first few month of the year are traditionally the lowest sales wise – and completely ignoring the sales of the iPhone for the previous quarter.

The Macworld article falls apart when they try to claim that iPhone sales are going to have an 18% up swing in the second three months of 2008. That’s overly optimistic, especially with all the buzz about a new iPhone coming so soon. It’s possible, I suppose, but you’re not going to prove a point by giving a company an almost 20% sales boost with no reasoning behind it other than that you’re “being conservative”. If there is a reason behind it, tell the whole class, so we can all understand your line of thinking.

Beyond article criticizing, though, there is a bigger issue here. Everyone is looking at what Jobs said incorrectly. Let’s talk about what Steve Jobs actually said at the Macworld 2007 keynote, and what Apple’s actual number are thus far.

At Macworld 2007, Steve Jobs stated “1% market share equals 10 million units. This is a giant market. If you have just 1% market share, you’re gonna sell 10 million phones, and this is exact what we’re going to try to do in 2008. Our first full year in the market. Is grab 1% market share and go from there.” (source)

Let me translate: Apple’s goal is to have 1% market share by the end of their first full year in the market. That translates to 10 million units sold…and they’re over half way there.

Now you can argue that “Jobs said 10 million units in 2008″ if you want. I’m sure many people will – but read his direct quote – watch the video if you need to. It’s very clear, the man is saying 1% market share after their first full year in the market.

In January 2008, at Macworld, Steve Jobs announced that they had sold 4 Million iPhones. (source). When you add 4 million to the iPhone sales for the first three months of 2008, you’re looking at 5.7 million units sold.

That puts Apple over half way to their goal, with 9 months left to sell the remaining 4.3 million units. Without doctoring numbers, or making wild speculation I think its safe to say that Apple is well on their way to the goal of 1% market share by the end of 2008, and with the addition of so many new countries, and the 3G technology which will certainly boost sales over seas, it seems inevitable that Steve Jobs will hit the Macworld stage in 2009, reporting that Apple has met its initial goals with the iPhone…most likely exceeded them.

(Via Apple Gazette.)

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