Apple is expected to unveil its 2008 back-to-school promotion, a move that senior vice president Ron Johnson calls Apple’s biggest educational special “ever”. AppleInsider reports that the incentives will be larger than any promotion in Apple’s history, with some leaning towards the company’s possible inclusion of the 8GB iPod touch into the deal.
Particulars on the special were not readily available, but Apple is expected to start the offer as soon as Monday, June 2nd.
The expectations are based upon yearly increasing incentives, with last year’s $199 discount covering the cost of a 4GB Nano. In 2006 and 2005, the promotion ran for a $179 rebate, which earned students a 2GB iPod nano and Mini, respective to the years.
Apple has traditionally offered the promotion on all computers save for the Mac mini, due to its lower cost and finer margins, but will reportedly extend the benefits to the popular MacBook Air.