FORTUNE: Apple 2.0 Axel Springer’s 10,000 employees switching to Mac
Axel Springer AG, one of Europe’s largest newspaper publishers, with 10,000 employees and more than 150 papers in 30 countries, including its flagship Die Welt, announced on Friday that it is switching its entire operation from PCs to Macs.
In a YouTube video, posted below the fold, CEO Mathias Döpfner lists four reasons for the change:
Most of the company’s layout work was already being done on Macs
Macs are more user friendly than other computers
Apple creates the most elegant computers
Macs are cheaper to buy and easier to maintain than they were in the past
The changeover will take five years and when complete, according to Döpfner, will make Axel Springer (SPR.F) Apple’s (AAPL) second largest corporate customer, after Google (GOOG).
(Via fortune )