Apple’s Not So Secret Army
Note to the CIA: Mike Ghaffary might make an excellent secret agent. There might be things that his company Stitcher is not supposed to tell you about Apple’s new iPhone Apps Store. Ghaffary, however, claims he doesn’t know what those things are.
It’s unclear whether Apple (nasdaq: AAPL – news – people ) has put a gag order on application developers like Stitcher, or if everyone is genuinely confused about the apps the computer giant will distribute for its iPhone and iPod Touch at its new Apps Store inside iTunes. Like many developers scrambling to build applications for the device, Ghaffary, vice president of business development at Stitcher, says all he knows is that Apple will start making apps available sometime in early July, around the time the company launches its new 3G iPhone. Apple didn’t respond to requests seeking confirmation of its plans.
There’s a method, however, to Apple’s mysterious ways. “They are masters of building the buzz,” says Ghaffary, whose company’s applications dish up information-packed audio content such as news and sports.
Faced with a crush of media interest in the run-up to the new iPhone’s launch July 11, some developers are talking to reporters, but they’re begging off discussing specifics. Touchy topics span the technical details of their applications to the feedback they received from Apple.
Several developers have reported that Apple contacted them with warnings after they posted online videos demonstrating their applications.
Other developers are actively pitching journalists. Ghaffary may not be able to tell you the App Store’s launch date, but he’s happy to discuss his company’s iPhone application in detail.
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(Via forbes )