Great Photo on Flickr? Getty Images Might Pay You for It
If you are a photographer with high-quality images posted on Yahoo’s Flickr service, you may soon get an e-mail inviting you to become a paid contributor to Getty Images, the world’s largest distributor of pictures and video.
Yahoo and Getty Images said Tuesday that they have entered into a partnership under which Getty editors will comb Flickr in search of interesting images. They will then invite photographers to participate in the program and ensure that their images have the proper releases to be licensed legally. Those who are included in the program will get paid at the same rates that Getty pays photographers who are under contract with the company.
“We believe that Flickr will be an important addition to the mix that we have,” said Jonathan Klein, co-founder and chief executive of Getty Images. Mr. Klein said Flickr photographers will increase the depth of Getty’s catalog on certain subjects and certain regions of the world. And they will be bringing an element that professional photography often lacks, he said. “Because the imagery is not shot for commercial services, there is more authenticity,” Mr. Klein said. “Advertisers are looking for authenticity.”
Getty will make payments to Flickr, but detailed terms of the agreement were not disclosed. Mr. Klein said that financially the deal will be immaterial for both Yahoo and Getty Images. Over time, however, thousands of Flickr photographers may benefit.
Mr. Klein said that Getty charges on average between $500 and $600 for “rights managed” images, which are used by a customer exclusively for a period of time. Photographers get between 30 percent and 40 percent of that. The company charges on average of $250 for non-exclusive use of images and gives photographers a 20 percent cut of that, Mr. Klein said.
Getty also runs a site called iStockPhoto, where amateurs contribute photos that the company markets at lower rates. The photos on Flickr are of sufficent quality to demand higher prices, Mr. Klein said.
“It is a real testament to the quality of the photography on Flickr,” said Kakul Srivastava, general manager of Flickr.
The program will be rolled out in the coming months, and all Flickr photographers will be eligible to participate.
(Via NYT > Technology)