Daily Archives: October 14, 2008

Why no Blu-Ray Apple?


Appletell has a great article about WHY Apple did not include Blu-ray into the new MacBooks that were released today and why you wont be seeing it anytime soon from Steve and friends….

“After Steve Jobs’ comment that Blu-Ray is a “bag of hurt,” we probably shouldn’t plan on seeing such a thing any time soon.

And there are a lot of good reasons (from the perspective of Apple, anyway) why the company shouldn’t be in a rush to adopt it.

  1. Cost. Steve’s stated reason for not offering Blu-Ray: “The licensing is so complex.” Meaning, expensive. Apple is constantly facing criticism that their products are too expensive. Even if they make it an optional install, it’s still something that Apple has to pay for (and engineer) for something that not a lot of people may want. Which brings us to point two:
  2. Penetration. Tied in with cost: not a lot of people own Blu-Ray players at home, partly because not only do you have to pay a lot for the player, you also need a TV that can take advantage of the higher quality. Keep in mind that standard DVD players finally reached the installed base of VCRs in 2006, and that some people are upgrading to DVD players that “upscale” the picture. While Apple has been ambitious in championing new technologies (USB, wireless), it’s always been with an eye of the potential market. And right now, Jobs and Co. seem to be waiting for this one to grow first.
  3. Storage. Some people are pointing out that beyond watching movies, Blu-Ray discs can be used for backing up 50GBs of data. The problem is, how long would it take to burn that much data to a disc? Discs are currently retailing for around $30-40 dollars for a single 50GB disc: a price that’s comparable to a USB 2.0 external drive, which has the advantage of being faster…and rewritable. And while we’re on the topic of burning, let’s talk about iMovie, which jettisoned a lot of features in order to streamline one thing: uploading to YouTube. People aren’t sharing their home movies on DVD any more, they’re uploading the best moments to the Web. Do most people have a need to burn a Blu-Ray disc?
  4. Competition. And here we get to the nut. Apple is now selling their own HD movies and TV shows online via the iTunes store. Granted, it’s nowhere near as high-def as Blu-Ray, but I’m willing to wager most people are either watching them on standard def TVs, computer/laptop monitors (which are smaller, though higher in resolution), or on the minuscule screens of their video-capable iPod (a few inches across!). And in those situations, Apple’s version of high-def is “good enough.” Apple makes some money in passing along content, but their real money is in hardware: AppleTV, Computers, and the almighty iPod. Why in the world would they want to cut their own throat by improving the market for Blu-Ray: a physical disc that you have to buy from someone else, which can’t (legally) be converted for use on the iPod?”

    Very interesting and insightful, Thanks Appletell!

    (Read the full article here—> Appletell)


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New MacBook video

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Watch the making of….the NEW Macbook!

See it HERE

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Watch Apple’s Special Event (video)

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Watch Steve Jobs reveal all the new MacBooks and the 24″ LED Cinema Display.

See it HERE

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Crazy Coverage for MacBook Event!

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This is what my desktop looks like during Mac events!

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The New MacBook? (pic)


Have you seen it yet? The latest (before the announcement) “leaked” MacBook pic!

What do you think?
Who Cares!
That’s what I think.

Bring on the REAL ones…..

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Apple Store is down – Get ready to ship my NEW MacBook!

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The Apple Store is down – They are getting ready to ship my NEW MacBook!

Come on Apple Store!!!

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New iPhone Ad – 10.14.08

Another iPhone ad is out – all about the MLB app.
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Check it out HERE

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Need Live Coverage – 10/14?


Do you need Live updates of todays big announcement?

TUAW’s got ya covered!

Here are a few sites that will be providing live coverage:

Ars Technica

(Get all the info and Links HERE)

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Windows Users need love too – Here’s help switching to Mac


MacMost helps out the Window switchers!

“Common Mistakes Windows Users Make on MacGary Rosenzweig looks at the seven most common user interface mistakes that Windows users make when first switching to Mac.”

Send this to a friend, family member or any one ready to improve their life!

(Get your help Here)

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Glass Trackpad that clicks! New MacBook Info!


Happy MacBook Tuesday! The rumors are getting hotter!
Mac Rumors is reporting:
“The new trackpad is similar to the Air’s, in that it is bigger and supports additional multi-touch gestures. But unlike the Air’s, the MacBook Pro’s new trackpad is made of glass, and is a button itself. You just press and it clicks.”

And many more interesting goodies, go check it out before they become true for false.

(Read about all the new stuff HERE)

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