Time.com has an interesting interview with “PC” aka John Hodgman:
“Why did you decide to do the Apple commercials?
I was really curious as to why they asked me to audition. My career as a magazine writer was largely prefaced on the idea of curiosity, to go on adventures and weasel my way into the lives of people that I admire. The process of auditioning for a commercial seemed like a process where I might learn something that I could write about. It did not occur to me that it might lead to the job. I got called back, and by the third time we talked, I thought, “You can’t really be serious.”
(Read the full Interview HERE)