Claire Beale on Advertising – Claire Beale, Comment – The Independent

Lined up in Jonathan Ive’s studio in Cupertino, California are four chunky Black Pencils. That’s capital B and capital P, because these are no ordinary pencils. They are incredibly rare D&AD Black Pencils. There are few creative awards more jealously coveted than a D&AD pencil. Yellow pencils can be career makers. But the elusive Black Pencil is a marker of creative genius.
Last week Ive won two more of them, one for the iMac, one for the iPhone. He’s already got four. So now the senior vice-president of industrial design at Apple is a D&AD record breaker. Six Black Pencils, more than anyone else, ever, and in less than 10 years. Beat that Juan Cabral, creator of Cadbury’s Gorilla and Sony Balls.
D&AD, as you’ll have read elsewhere in this paper, is one of the most important dates in the creative industry calendar, and it’s one of the few events to unite the creative talents of the advertising and design industries.
Because for Ive perhaps the world’s most revered product designer D&AD matters, the people at Apple call me up. Would I like to talk to Jonathan? They don’t say it, but it’s a rare honour.”
More HERE
Filed under Apple, geek, interesting
Tagged as Apple, geek
You must be logged in to post a comment.